Archive for November, 2006

Single Link To Many Social Bookmarking Sites

Friday, November 17th, 2006

Social bookmarking is an important online marketing strategy whereby others bookmark your valuable content to share with social gourps with similar interestes.  This is a good way for your business to get some very good exposure to those that are interested in what you have to say, offer and sell.

To leverage social bookmarking however, you need to set up an account with each site and place their bookmark logo on your site.  This is a very tedious task and takes up valuable “virtual real estate” from you web site. Enter Socializer.

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Free Tool For Researching Your Competition

Wednesday, November 15th, 2006

Just found this great free tool at SpyFu.com.  SpyFu.com is in beta and lets you do some nifty keyword phrase research that will show you who and what your competitors are doing with that keyword.

It will show you exactly how much your competitors are paying for PPC search advertising on a daily basis, the total number of clicks they are getting, and their average ad position. SpyFu also shows you the exact keywords that your competitors are ranking for in the organic search list and who their top 100 competitors are for the keyword phrase.

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Page Strength Metric for Web Sites

Saturday, November 11th, 2006

Web site metrics are a great way to find out how well your web site is doing. There are many types of metrics that measure all sorts of things on the web. Google uses their “PageRank” metric to indicate the relevance of a site in relation to keyword searches.

Now there is another similar ranking metric designed by the guys at SEOmoz called “Page Strength”. This metric gives you some idea of how valuable, important, and popular a site or page is as compared to others sites and pages on the web. SEOmoz have developed  a free tool that will measure the relative importance and visibility of a web site or web page.

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